KIBAO VODKA RECEIVES RECOGNITION AT THE MARKETING SOCIETY OF KENYA AWARDS GALA
KWAL’s household name Kibao Vodka recently received an accolade at the Marketing Society Awards Gala for the NajitambuaCampaign that was launched in February this year.
Amongst several other big brand names that had been shortlisted for the Best Product Re-brand, Kibao emerged among the top 3 and received the bronze award. The Best Product Re-brand Award celebrates the brands that have taken risks in re-inventing themselves with the best marketing strategies.
Present at the event was the Kibao Brand Manager who noted that,‘‘when we were coming up with the Najitambua campaign we thought about the Kibao consumer, who they are and what they value. The Kibao consumer is a hardworking Kenyan who consumes his drink after a hard day at work, he is true to himself and his authenticity. Hence we thought why not develop a campaign to reward this person and hence the “Najitambua” campaign was born. I’m glad that the hard work of the team has stood out.’’
The Marketing Awards is the largest awards program in Kenya dedicated to honouring brands and teams that have shown exemplary excellence in marketing. The Awards are judged by a jury academy featuring seasoned members of the marketing fraternity.