Our Story

Our Story

OUR STORY

We are KWAL. We make it GREAT for everyone through quality, delight and Value.

Since 1969, when KWAL was incorporated with the objective of providing an avenue for importation and distribution of wines and spirits and enable indigenous Kenyans to participate significantly in this sector; we have delighted consumers across Eastern Africa with award winning and quality beverages.

As a beverage company dealing with both alcoholic drinks – wines and spirits – and non-alcoholic ones including grape juice and syrup, KWAL’s business includes manufacture, import, distribution, sale and export of alcoholic and non-alcoholic beverages. We are continuously committed to quality in all aspects of our business.

Wine, being a nutritious product for enjoyment, is a flagship product of KWAL and has predominantly been enjoyed by our esteemed clientele, who cherish rewarding themselves and savour the good things in life. This is the delight, value and quality that KWAL brings to its valued clientele and stakeholders.

OUR BRANDS

Among our portfolio of products are leading world class brands including KWAL County Brandy, Yatta Juice Variants, Hunter’s Choice Whisky, Viceroy Brandy, Amarula Cream, Kibao Vodka, Caprice wines, Kingfisher fruit wine, Drostdy-Hof wines, Savannah Cider, Cellar Cask wines, Altar wine among others.
Read More About our Brands

The Company has an established countrywide branch network, and is repositioning itself to grow the market in line with its renewed vision of being the preferred provider of Quality beverages in Eastern Africa and beyond.

Having being established as a Government Agency in 1969, KWAL pioneered the wine industry in Kenya, establishing the country’s first commercial winery in 1982.

PRIVATE COMPANY

After 17 years of business partnership with KWAL, Distell Ltd. (SA) became a shareholder in KWAL with 26% shareholding making Kenya’s oldest Wine Maker a private company in December 2014.

Currently, Distell has an acquisition of 52.43% shareholding of KWAL. Distell is a world renowned South African Company and is Africa’s leading producer and marketer of spirits, fine wines, ciders and ready-to-drinks (RTDs). The other shareholder is Industrial and Commercial Development Corporation (ICDC) with 46.65% shareholding. ICDC was established in 1954; ICDC has over 60 years of experience and stability in promoting projects that create wealth and jobs for Kenyans in diverse sectors of the economy. The balance of shareholding is shared amongst a few other investors.

OUR IDENTITY

OUR BRAND IS SO MUCH MORE THAN A LOGO, AN ACRONYM, OR A SET OF COLORS. IT DEFINES WHO WE  ARE, WHAT WE SAY, AND HOW WE ACT. IT’S HOW WE SEE OURSELVES, AND HOW WE WANT OTHER PEOPLE TO SEE US.

A LION

presenting a bunch of red grapes sitting on the abbreviations of KWAL. The Lion signifies the leadership position that KWAL aspires to maintain the market; just as the Lion is the king of the jungle.

THE GRAPES

represent the natural resources from which we select the finest available raw material to make highest quality products.

THE CORPORATE COLORS

of KWAL are burgundy (wine red) and champagne gold which are the two primary classifications of red wine and white wine.

THEREFORE, THE CORPORATE IDENTITY

signifies our Corporate promise MAKE IT GREAT FOR EVERYONE  through delight, quality, and value.

WE WANT A BETTER WORLD

where social, economic and environmental responsibilities to our stakeholders are integral to our business success. We aim to demonstrate these responsibilities through structured and coordinated Corporate Social Responsiblity actions and within our corporate goals.
Read more about our Corporate Social Responsibility

THE MANAGEMENT OF KWAL

recognizes the need to integrate business values and operations to meet economic, social and environmental expectations of our employees, customers, suppliers and the community as a responsible corporate citizen.
Read more about management team

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