Kibao Vodka Ranked In The Top 100 World’s Fastest Growing Spirit
Our very own Kibao vodka has been ranked among the Top 100 World Fastest Growing Spirits in the International Wines and Spirits Record (IWSR) rankings. The brand emerged among the top bestselling brands as the only Kenyan brand to make it on the list beating international liquor brands owing to the tremendous volume augmentation recorded at 114.7 percent up from the 175,000 nine litre cases in 2017 to stand at 365,000 nine litre cases in 2018.
In March 2018, Kibao underwent a rebrand campaign dubbed ‘Najitambua’ which encompassed a new look with brand features of a tamper proof cap in a sleek non refillable bottle with metallized labels but still maintaining the same taste and price suitable for its customers. The new repackaging thus saw the introduction of 250 ml, 350 ml and 750 ml bottles in its packaging.
Since the rebrand, the brand has continuously gained traction in the Kenyan market owing to its prices that are pocket friendly to consumers, as well as its versatility when it comes to making cocktails not forgetting its distinct taste that is acquired through a rigorous distillation process of potato peels which form the basic ingredients for the spirit.