VICEROY BRANDY CELEBRATES A NEW STAGE WITH THE PERFECT BLEND CAMPAIGN
Viceroy Brandy is celebrating a new stage. As the world constantly changes;so do our habits, and the way we connect with each other. That’s why Viceroy, which has a rich heritage for more than a century, prides itself in remaining relevant across generations.
The latest stage, has led to the birth of the campaign,“Viceroy&You. The Perfect Blend.”which is a unique way for the brand to tell the Viceroy story and that of its consumers.
Being part of Van Ryn’s distillery has been the starting point of Viceroy success due to the 150 years of proud brandy-making tradition coupled with modern style and expertise. Van Ryn’s Distillery is the most awarded brandy distillery in the world, proof of the dedication and vision to produce quality brandy for every occasion. (Click vanryns.co.za to read more on the award winning Van Ryn Distillery)
A crucial part of brandy making is the blending process where master distillers use their years of experience with different grape varieties, taste profiles and barrels to ensure that they are creating a unique product that will enhance the lives of those who consume it.
Viceroy is the blend where heritage, modernity, craftsmanship and progressiveness play together,which is what makes it unique.
Global Brand Ambassador for Viceroy, Renato Santana noted the following regarding the perfect Blend campaign, ‘‘Just like Viceroy is a Blend of the Best, so are our consumers. Unique in our own way; a perfect blend of experiences, interests and abilities. That is what makes us the best “me” that we can be.When Viceroy and you come together the result is a truly perfect blend.’’
To check out the unveiled TVC for the perfect Blend Campaign click here