Our Culture

Our Culture


To make it great for everyone.

To be the preferred and most respected Beverage Company in Eastern Africa.

To delight our consumers and add value to our stakeholders by providing quality beverages in a socially responsible way.

Our Six Core Values

EQCITE (EXCITE) – Our core values make our employees feel eager, thrilled, enthusiastic and refreshed at all times to own and deliver for the business with a win–win mindset.

1. Passion for Excellence
Every champion continues to strive to be the best, totally committed, living by highest standards, operating at their peak potential.

2. Pride in our Quality
We pay special attention to develop products and offer service of highest quality that exceed our consumers and customers expectation.

3. Customer Delight
Going beyond customer satisfaction.

4. Integrity is Everything
We are happy to win, we are happier when we win right. “Integrity is the essence of everything successful.” R Buckminster Fuller.

5. One Team one Dream
“Talent wins games but teamwork wins championships” –Michael Jordan.

6. Entrepreneurial Spirit
It’s an attitude and approach to thinking that actively seeks out change rather than wait to adapt to change. It’s a mindset that embraces critical questioning, innovation, service and continuous improvement.

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