Our Culture

Our Culture


Our dream
is to be the preferred and most respected beverage company in Eastern Africa.

We strive to realize our dream
by delighting our consumers and adding value to our shareholders by providing quality beverages in a socially responsible way, while creating value and enriching the lives of our people, customers, shareholders and communities within which we operate.

Our Six Core Values

EQCITE (EXCITE) – Our core values make our employees feel eager, thrilled, enthusiastic and refreshed at all times to own and deliver for the business with a win–win mindset.

1. Passion for Excellence
Every champion continues to strive to be the best, totally committed, living by highest standards, operating at their peak potential.

2. Pride in our Quality
We pay special attention to develop products and offer service of highest quality that exceed our consumers and customers expectation.

3. Customer Delight
Going beyond customer satisfaction.

4. Integrity is Everything
We are happy to win, we are happier when we win right. “Integrity is the essence of everything successful.” R Buckminster Fuller.

5. One Team one Dream
“Talent wins games but teamwork wins championships” –Michael Jordan.

6. Entrepreneurial Spirit
It’s an attitude and approach to thinking that actively seeks out change rather than wait to adapt to change. It’s a mindset that embraces critical questioning, innovation, service and continuous improvement.

Our Twelve Golden Rules

Good brand packs come in multiples of six. And so does the force behind
, which is our 12 Golden rules;

1. We work, win and celebrate as a Team;

2. We are uncomfortable with Good … We strive for Great;

3. We say what we mean and mean what we say;

4. We are courageous and despise indecisiveness;

5. We behave ethically with integrity, and mutual respect;

6. We strive to keep it simple and fast;

7. We regard Customer Service as an engrained way of working not a department;

8. We recognize the need of holding hard discussions to address poor performance;

9. We recognize that emails are never a substitute for important conversations;

10. We encourage big dreams and a free flow of innovative ideas;

11. We are not afraid to fail, we are afraid not to try;

12. We believe the results are always better than the excuses.

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