Nairobi 17th August 2016…. After 3 decades, Kingfisher Fruit Wine, one of Kenya Wine Agencies Ltd (KWAL) flagship products now dons a new look crafted to match its distinguished quality and evolving fan base.
The new-look Kingfisher was unveiled to its celebrated key stakeholders and media at an all-star studded event at Villa Rosa Kempinski on Wednesday, 17th August.
Since 5th October 1982 when the first Kingfisher bottle was produced, generations over the years have enjoyed this unique Kenyan fruit wine. Kingfisher is made from sun drenched fermented fruits, and is best consumed while chilled. It’s the only one of its kind in Kenya and the undisputed best fruit wine available in the market today.
Driven by its new brand strategy Kingfisher will focus on rallying the evolving occasions by capturing the modern woman energy and confidence.
Presenting the new look Kingfisher, KWAL Managing Director Carlos Gomes said, “Spanning three decades, Kingfisher fruit wine has been home to Kenya’s quality, trusted and unique fruit wine; tried, tested and loved time and time again. Today, we unveil the new look Kingfisher that keeps you young at heart while maintaining the same old tradition of quality,”
KWAL offers local and international award winning wines and spirits that are sought the world over. Among the extensive range of quality wines, is Kenya’s favorite fruit wine also known as ready to Drink (RTD) beverages – THE Kingfisher Fruit Wine.
Currently at the helm of the ready to drink product segment new Kingfisher will retail at Ksh.160